Personal Costings

Life's a Pitch - E Flyer

Open publication - Free publishing - More bind

This is the e-flyer we created for our design studio Bind. We wanted the design to be simple and contemporary to reflect the practice of our studio, and we have used pale colours to help us appeal to our mostly female target audience. I think that the logo we have used really works when applied to the flyer, and it would be great if we could make a stamp of this to apply across other forms of branding, but this is all if we actually have time!

Life's A Pitch - The Nature of Your Business

Business name
Studio Bind

Business Activity (What do you do?)
We are a small studio focussing on branding, identity, editorial and publications. We also wish to run a pop up event that would create a networking opportunity for graphic designers, whilst selling publications that we and others have created.

Mission Statement
We are a small and friendly studio working with small to medium sized businesses, with a particular focus on designing for female driven and start up businesses, as we feel we have are able to relate to and understand these businesses and what is necessary to help them grow through a use of strong design.

Business Objectives
What are your plans to achieve your sales target in the first 12 months?
We will be marketing ourselves to all potential clients to ensure that we have enough work to allow us to reach our sales targets.

What new products or services will you introduce in the following two years to grow your business?
We would like to introduce a screen printing service in the following two years as we as a studio are passionate about print, and we feel there is a market for a screen printing service.

What is your long term / 5 year goal?
We would like to be an established design studio in Leeds, possibly with the potential for growth into a larger studio space. We would like to have a number of loyal clients using our services several times a year, as well as still targeting other small to medium sized businesses for new work. We would like to be running a smaller screen printing business as well as still hosting our Bump and Bind events.

The People in the Business
How many people are employed?
4 People are employed in the business.

What are their roles?
Emma Johnson - Print Management
Suzanne Moore - Web Management
Hannah Watt - Accounts
Elizabeth Tyrer - Client Communications

What is the legal status of your business?
We are a cooperative business.

Why have you chosen this status - what are the advantages?
It means that we have equal titles, and a sense of shared responsibility, so we all contribute equally to the studio's success.

RESOURCES
Products or services
Describe the range of goods/services you are selling?
Branding and Identity service
Editorial and Publication service.

Say what percent of turnover each will provide?
The branding and identity side of the business will bring us the most turn over: 70%
Editorial and publication design will be a smaller side to our business : 30%

What resources do you require & what equipment do you need?
4 x Imac
1 x Ipad
1 x Macbook Pro
1 x Lightbox
1 x A3 Printer
Adobe Suite
Range of stock
Pens, pencils, other stationery
Internet
Studio Space
(as our business grows we would like to have screen printing facilities available to us also)

How much will these cost?
Estimated cost of £12,000

YOUR CUSTOMERS
What evidence do you have that anyone will buy your product / service?
There is evidence of our niche market in every city centre, and this information can be found both online and by looking around the city centre at the new shops opening up.

Who are these people?
Female businesswomen, owners of start up businesses

Where are they?
City centres/outskirts, where small to medium businesses are present.

Why would they buy from you rather than anyone else?
Because of our personable and relatable team, competitive pricing, our approach to design.

Provide a SWOT analysis to show that you have analysed your strengths and weaknesses in comparison to your potential competitors.
S: Niche market being targeted in start ups and female driven businesses
W: Having a niche market is great, but what if there are no clients that meet this description?
O: Opportunities in Leeds and other cities to seek clients out and network
T: Other small studios

How much will the average customer spend with you?
£3200 (Based on a 2 week brief charging £10 an hour)

HOW WILL YOU PROMOTE YOUR BUSINESS?
How will you advertise your products / services?
We will have a website set up, as well as distributing business cards to potential clients, and using networking events and business link to advertise our services.

What other marketing methods would be effective for you?
We will be hosting an event called Bump and Bind where we showcase local designer talent, and as it is a design networking event, we hope that this will get our name out there and this will help to market our studio.

SET UP COSTS
Legal costs
£2000

Resources
£12000

Marketing
£500-£1000

How will you finance the business start up?
We are interested in seeking funding from the Design Council. As well as using and equal amount of savings and a small business loan.

YOUR PRICES
How have you worked out your prices?
By looking at similar businesses to see what they charge.

How do your prices compare with your competitors?
As a small, start up business we will try to be as competitive with our pricings as possible.

HOW WILL YOU MONITOR YOUR PROGRESS?
Financial Control
Monthly meetings to sort out accounts and discuss finances.

3 Things Task

Strengths 

Ideas generation
Copywriting
Branding/Identity

Weaknesses 

Finish and execution of work isn't of a very high standard, which is something I am determined to improve this year.
I am not very experimental or innovative in the way I design, I tend to play it safe.
Time management and motivation is still a big one. I tend to have some decent(ish) ideas, then pay no attention until the last minute when it's too late to do something with them, and then turn in something that I'm not entirely proud of. I've started to notice this year my focus is improving, but I still wish I was more motivated and organised.


Goals for the year

To be shortlisted for a competition brief.
To get a placement with a design studio I love.
To produce work I'd be pleased to show in my portfolio.

Wishes

To live and work in Paris and America for at least a year, being surrounded by amazing food, art and design. I pretty much want the life of either Rachel Khoo or her American equivalent, which I can't think of right now. I've been a bit of a wimp during my life, vowing never to fly anywhere because of my fear of heights, but I need to stop letting it hold me back.

To have my own screenprint/ letterpress studio/ gallery/ cafe/ book shop/ creative space that would be open to anyone with a love of print and design, a little bit like Cornerhouse in Manchester, or Phoenix Square in Leicester. I feel like this would be a great way to combine all of my ridiculous and numerous aspirations in life.

To dance with Beyonce and walk down the catwalk with Tyra Banks. If I did those two things then I think I could die happy.

Marketing Lecture

What is Marketing?

Identify customer needs to develop new products.

Develop pricing strategies

Promote products to a target audience

Identify distribution networks

Add value to products through customer benefits

Monitor the performance of products

The 4 Ps

Product - An item that satisfies a consumers needs or wants and is a good or a service.

Price - The amount a customer pays.

Promotion - Represents all methods of communication that a market may use to provide information to different parties.

Place - Refers to providing the product at a place or in a context which is convenient for a consumer to access.

The relationship between these is the key to successful marketing.

87% of design businesses have employ fewer than 10 people.

16% of design companies are in Northern England

23% are based in London

57% of design companies collaborate with other companies on client briefs

28% designers are freelance.

A successful business is not necessarily a profitable business.

In order to be successful as a graphic designer you need to be aware of entrepreneurship.

Only 5% of the UK are entrepeneurs.

What kind of creative are you?

Ideas and Opportunities

What is an idea?
Anything, anywhere
Always random, seldom materialises, and is rarely successful.

We have approximately 5000 ideas in the space of 24hrs.
To go with an idea, you need an opportunity. Opportunities are fundamentally different, and require you are in the right place at the right time.
For example, Davinci was considered a genius, and had big ideas, ones that we actually use now, such as helicopters, parachutes etc. But the conditions were never right.
The politicians saw no benefit to his suggestions, there was no stable economy to support these ideas, there was no real need for them at the time, and the technology of the time was far too primitive to recreate his ideas successfully.
Politics, Economy, Social, Technological - all factors that need to be taken into account for an idea/opportunity to work. PEST Analysis

Opportunities -
Trends
Technology develops
Political change
Boom and Slump in the Economy
Human Need
Problems
Research

During our economic slump, mid sized businesses failed due to their financial infrastructure  whilst big business managed to ride it out, but small businesses were the ones that grew during the period.

5 Studios Task

Studios/Companies I feel I have have synergy with

http://heystudio.es

Hey Studio, based in Barcelona, are a small studio with an impressive portfolio of some fantastic modern, youthful and edgy graphic design. They seem to have a great sense of humour which is portrayed in their work, which i feel fits with my personality as I love being able to use humour through graphic design.

http://www.heredesign.co.uk/

Here Design have designed some of the most lovely, sophisticated looking cook books I have ever seen, and since I love food and graphic design, I hope I could fit in well there. Aside from having a similar love of cook books, their designs are stylish, modern and interesting.

http://www.25ah.se/projects/

Based in Stockholm, 25AH are a small design agency with a fresh, youthful and fun design style which I appreciate and would love my work to look like.

http://designcue.com

Design Cue are mainly about branding and identity, which is one area I am really interested in and want to develop as I have enjoyed it in the past. Design Cue are modern and youthful, and don't stick to one main aesthetic style in their work which I feel is similar to my design work.

http://constructlondon.com/

Construct London are a design studio which primarily serves the fashion industry, creating some gorgeous luxury designs that are visually interesting, interactive and tactile. They have a very clear, luxury design direction, and this is something I would love to experience and work with. The work they have created for Mulberry is also fun and cool, which is something I wish to achieve with my own work.

http://www.mulberry.com/

Although not primarily a graphic design studio, the fashion graphics that the design team of Mulberry produce for Fashion Week, such as invites, and their look books and other promotional material are always tactile, stylish and fun. They have a very British sense of humour and personality which I connect with when I see their products.


Choosing just one out of these studios that I feel would be most synergetic with my personality is difficult because I think that I am all over the place in terms of where I would like to work and what I would like to do, but narrowing it down, its between either Here Design, 25AH or Construct London.

Here Design would probably be my main choice if pushed, because the work that they create, although delivered across several different platforms, seems to be mainly focussed on editorial and branding identity, which are two areas I have a real love for and want to explore further in my practice. Realistically, when I graduate I would most likely stay in England, so the location is also a factor in this choice, as they are based in London which is somewhere that is easily accessible, and is also a great place to be a part of, especially from a designer's point of view.
The work they create is a mix of fun, vibrant and sophisticated, and they have a range of impressive small/mid sized clients that means that they can experiment with their work and create something stylish and creative.

Methods I Could Utilise to Contact Them

Email is the advised method of contact, despite many studios receiving hundreds a day, so as suggested the email title should be attention grabbing.

Telephone as most Studio contact lists offer phone numbers, although this could be quite an awkward practice, and there is always a large chance of rejection by them simply hanging up the phone. 

Social Networking as a way to follow them, get in contact if they prompt it, but also to put forward your own links for them to click on and explore your work or communicate with you. 

Sending a CV/Mailer through the post that is visually intriguing/innovative/interesting that they would be inclined to open and read. 

Through Networking Events they may attend, they can be approached and you can then use this as an opportunity to self promote, and also to discuss their practice and design studio. 

Be bold and go and knock on their door, as Simon mentioned he used to do the same thing at a design agency. 

The Business of Design Task

Designed by Turner Duckworth for Waitrose own brand basics. 

Sector - Waitrose is a private sector company, which is owned by The John Lewis Partnership, which are a national company that runs both Waitrose and John Lewis stores. 

Audience - Until recently, the quality and price of Waitrose products meant that the audience was mainly an affluent one - middle class, educated, professional adults with a disposable income. The locations of stores also meant this was the case, as their main presence was in the south of the country. Now they have a second audience they want to attract, which is a family consumer with less disposable income. They now have a larger presence in less affluent parts of Britain, and they have also introduced  an essentials brand which Turner Duckworth designed for. 

In terms of whether these products attract the key audience which is the family consumer they must sell their brand and products to, I believe they do this successfully. The packaging appeals to their broadening target audience by retaining elements of high quality design such as the photography and typefaces but still remaining fairly simple, and the products also demonstrate clearly what the product is.

Designer unknown, for Droits Des Non Fumeurs

Droits Des Non Femeurs or 'The Rights of Non Smokers' is, from what I can gather from their website, is a third sector/service sector company which is a not for profit organisation that aims to protect the rights of non smokers and inform and assist them in finding out about tobacco legislations. 

The audience for Droits Des Non Fumeurs is primarily a french adult, non smoker, although they also hope to prevent younger adults from smoking, and obviously they are able to assist people wanting to quit. 

The advert presented here, that reads something along the lines of, 'Smoking makes you a slave to tobacco' has obviously been created to shock, more than to reach out to it's primary audience. It is more aimed at young adults, as shown through the fact that the models in the ads are teenagers. The advert does not display in full what the company does, and instead seeks to invite people to find out more about them by displaying only their logo and their website, as if to intrigue people. As a publicity stunt for the company it works well, but it does nothing to inform or educate their primary audience. 

Wayfinding designed for the NHS Kentish Town Health Centre by Studio Myerscough.

The NHS is an important part of the public sector, providing free health care for Britain. The Kentish Town Health Centre is a small centre occupied by GPs. The audience for the NHS is incredibly broad, and includes British children and adults, regardless of income or other defining factors, but the target audience for this Health Centre is obviously only residents of Kentish Town. 

The way finding is appropriate and successful in communicating a positive atmosphere to the target audience, who can often find doctors offices and health centres intimidating and clinical. 

 

The official logo for Rio 2016, by Tatil, designed for The Olympics. 

The Olympics Committee commissioned the Rio 2016 branding and identity, and is a range of organisations that are spread across both the public and private sectors. They are a non-governmental organisation. 

The target audience of the IOC is an international one that reaches out to both adults and children with an interest in both playing and watching sports. The Rio 2016 logo has a target audience of both the people of Rio, but also an international audience that will be attracted to come to Rio to watch the games. The branding is meant to represent the host city, create interest in the games and ensure people travel to Rio, therefore boosting their economy. 

Privacy International are a not for profit organisation that encourages the rights of the people, informing them about privacy and free speech. They are part of the third sector, as they provide a service to people under a registered charity, and do not make money from this. The target audience for this organisation is international, as they tackle issues of privacy rights globally, and primarily adults of both genders, who are more likely to have worries about their rights and also have more access to technology. The branding of the company is successful in reaching out the audience, and letting them know what they are about through the design. The design is also simple enough to reach their broad audience.

The Business of Design

The UK Economy is the 7th largest in the world, and the 3rd largest in Europe.
We have one of the most globalised countries - we have a large international business influence.
The largest industries in the UK are aerospace, pharmaceuticals, North Sea oil and gas.

What is an Industry Sector?
They are an industry or market sharing common characteristics.

'A sector is one of a few general segments in the economy within which a large group of companies can be categorized. An economy can be broken down into about a dozen sectors, which can describe nearly all of the business activity in that economy. For example, the basic materials sector is the segment of the economy in which companies deal in the business of exploration, processing and selling the basic materials such as gold, silver or aluminum which are used by other sectors of the economy.'

Primary Sector

The primary sector of the economy extracts or harvests products from the Earth. 

Subsistence or Commercial Agriculture

Mining

Forestry

Farming

Grazing

Fishing

Quarrying

Secondary Sector

The secondary sector of the economy manufactures finished goods.

Metal working and Smelting

Automobile production

Textile production

Aerospace manufacturing

Breweries and Bottlers

Construction

Shipbuilding

Tertiary Sector

The Service Industry

Retail

Wholesales

Transportation and Distribution

Entertainment

Restaurants

Health Services

Tourism

Banking

Insurance

Quarternary Sector

Consists of intellectual activities

Government

Culture

Libraries

Research

Education

IT

Industry sectors are important because they allow for more in depth analysis of the economy as a whole.  They also allow us to predict trends, and understand finance and commodities.

Helps to identify gaps in the market, look at sectors of influence, predict what a specific area is looking for. 

Why do we need to be aware of industry sectors?

To predict trends and keep us aware of which audience we should be targeting. 

The Service Industries

Primarily generate revenue by providing often tangible services or products.

Can be divided into 3 further sectors

Public Sector

Provides basic government, state or publicly owned services.

Includes police, military, public roads, transport and education. 

Free at the point of delivery, noone can be excluded from the services, (street lamps, emergency services etc)

Often of benefit to the whole of society.

Encourage and support the development of equal opportunities

Departments include Department of Health, Ministry of Defence, Department of Agriculture etc.

Private Sector

Not controlled by the state, run by individuals and companies for a profit

Most jobs held here, although this differs in countries like the Republic of China, where the government exerts considerable power over the economy.

Part of national economy driven by private investments and enterprises. Includes the personal and corporate sector, responsible for allocating, distributing and accessing most of the resources within the economy. 

May benefit society but the primary focus is to generate profit for the individuals and companies. 

Third Sector

Voluntary and Not for Profit Organisations

Community groups, self help, charitable associations, voluntary and community organisations. 

This sector is increasingly central to the health and well being of society, indicative of a healthy economy. 

Service Industries = Creative Industries, Education, Health and Social Work, Hotels and Restaurants, Transport, Storage and Communication, Wholesale and Retail Trade.

The Creative Industries refers to a wide range of economic activities which are concerned with the generation and exploitation of knowledge and information. Also referred to as the cultural industries. 

Broad domain of activities related to creative work. Have the potential for wealth and job creation.

Advertising, Architecture, Graphic Design, Designer Fashion, TV, Radio, Game Industry, Animation Industry, Film Industry, Publishing.

Taken from The Business of Design document

 Number of Design Businesses in the UK

 Company Size by Discipline

3 Main types of company to work for in the Creative Industries

Design Studios/Consultancies

In House Design Teams

Freelance Designers

Disciplines in the Creative Industries

Communication design

Production and Industrial design

Interior and Exhibition design

Fashion and Textile design

Digital and Multimedia design

Service design

50% of designers working in Communication design also work in Digital and Multimedia.

These 2 areas are the most integrated, lots of scope in the creative industries for cross discipline, multi disciplinary studios etc.

They service all sectors.

Who is looking after our interests?

The Design Council

CSD

D&AD

Creative England/ Creative Coalition/ Creative and Cultural Skills

How money flows through government

Special Interest Groups

Study Task 3 - What is Industrial Experience?

What is Industrial experience?
It is the chance to gain an understanding of how you as a graphic designer functions in a professional environment.
Getting an insight into the design process by working for a designer or design studio.
A way to learn first hand about the business side of graphic design, such as working with a budget.
Creating work for live briefs that require you to work to specific professional constraints.
An essential experience for a graduating designer.

What can you learn from Industrial experience?
How to communicate professionally with clients, design peers and others within the working creative industry.
How the design process works from receiving a brief through to the final resolution and presentation of it to a client.
It can inform your decisions about which direction you would like your design work to take once you have graduated and are a professional.
The ability to present your work to a broad range of clients with a confidence that is necessary to ensure you are successful after graduating.
It can inform you about the business side of graphic design, and also gives you an insight into the business ethos of companies.

What form/format could industrial experience take?
Work experience/ Placements are one of the primary ways of gaining industrial experience, as they offer you a chance to work in a real studio environment with professionals and real working deadlines. From this you have the chance to engage in the design process, and learn from the people you work with.
Similarly, you could simply ask to shadow a freelance designer for a greater understanding of how they work independently, and project manage briefs and the business side of graphic design.
Working on a live brief is another way to begin to understand how design works in a professional context, as the work you produce will be seen and judged by professional designers, and it will also potentially be viewed by the actual audience you intend it for, as opposed to work being critiqued by designers in the studio.
Studio visits are another good way to interact with professional designers and get some questions you have about designing in a studio answered.
Visiting professionals into the studio are another good way to get some of your questions about the industry answered in a smaller period of time, and can also give you an insight into the style of design you may be interested in during the 3rd year and after graduation.
You can also visit printers to see how the actual production of graphic design works, and be informed of how to prepare design work thoroughly. It also helps students to understand time frames and the costings of design jobs.

What areas of industry are you interested in?
Print is something I have been interested in both during foundation and my time here. I love the process of screen printing and would love to be able to work with a print studio, but I also aim to have my own studio at some point (probably a long way) in the future.

Advertising is another interest I have, because there is a large audience you can reach with your ideas, and I feel like one of my strengths lies in my ideas and communication with a target audience. I also think there is a lot of scope for humour within advertising, which is another interest I have.

Similarly, I would love to work as a copywriter, which is an area of graphic design which I think gets overlooked in favour of image production. Whilst I love creating images, I also think I have a strength in communication via writing, which is an important part of a design.

Branding and Identity is also another thing I enjoy looking at and also attempting myself. I love the ability to communicate a brand to an audience with something as small as a logo, and there is some seriously beautiful, high quality work being produced in this industry.

Publishing and Editorial for lifestyle and fashion. I think this industry combines both my love of writing and of imagery. I love luxury lifestyle books and magazines, where high quality printing is combined with some fantastic concepts and quality writing. I particularly love cook books at the moment, for which there is some beautiful editorial being created.


What are your concerns about Industrial experience?
Being treated poorly by an agency or studio, basically running errands or making cups of tea and not producing or learning anything.
Not living up to a high standard being set by other students also gaining industry experience.
Having to interact and communicate with the industry seems incredibly daunting, and I would hate to be deemed unprofessional.
Being rejected by a studio I would like to work for.
Being comfortable and confident enough to present myself, my ideas and opinions in a studio or agency.

10 Qualified Statements about Industrial Experience
Industrial experience gives valuable insight into the design process in a professional environment.
Industrial experience allows students to understand better the business aspects of graphic design, such as working to a budget.
Industrial experience is a necessary part of a graphic design student's development and understanding of the industry.
Industrial experience can improve the confidence of the student, both in dealing with professionals and in presenting their own work.
Industrial experience also teaches professional conduct.
Industrial experience allows you to communicate with professionals and create contacts that could help you after graduating.
Industrial experience can take several formats, such as internships, work placements, studio visits, visiting professionals and printer visits.
Printing and advertising are the primary areas I am interested in looking into for industry experience.
A confident and enthusiastic attitude is necessary to approach studios with and also for when you undertake placements or visits.

PPP - Industrial Experience Workshop

The PPP session was based on industrial experience today - getting to grips with what we think it means, how we get it and how it benefits us.  

What is Industrial Experience?

Gaining an understanding of a professional environment

Learning about design from working graphic designers

A chance to get a foot in the door, get contacts in the industry

A requirement for a CV

Creating work for live briefs

How do you get industrial experience?

Studio visits

Contacting studios

Professional talks

Networking events

Internships

Placements

Marketing yourself well to people

What are your concerns?

Being treated poorly.

Not living up to a high standard.

Having to interact and communicate with the industry is daunting.

How can I appear professional?

Being comfortable and confident enough to present myself and my ideas in a studio.

Why is it useful?

Informs your own practice.

Gives you knowledge of business ethos.

Informs your portfolio.

Looks good on a CV

Benchmark of standards - level of work

Builds confidence

Make contacts

Wider knowledge of industry and business.

Inform decisions in the future.

Get money.

What do you need to get it?

Confidence

Enthusiasm/Motivation

Commitment

Range of Work

Interest

Positive attitude

Technical Skills

Supportive course

Funding

Communication skills.

Who can give it to you?

Studios

Designers

Agencies

People you know

Tutors

College

Printers

Production houses

10 Extremes of Graphic Design

Our PPP workshop was based on all of the images we had chosen as our design influences for the previous task. From this, we identified that there was an incredibly large breadth of work and possibilities within graphic design, which we were asked to try and identify. 

In our group we ended up without about three lists, because there was always a chance to be more specific, like promotion - music promotion - music promotion for rock/pop/alternative...etc etc etc. 

We also got asked to identify the pieces that we found to be the most different to each other in terms of avenues of graphic design, and from there we had 6 questions to work as a group. 

1. What is the client?
2. Who is the intended audience
3. What is the function?
4. What is the budget?
5. Where is it from?
6. Who is the designer/studio?

Starbucks

















1.The client is Starbucks themselves.

2.Starbucks is intended to reach a mass audience, but specifically, they position themselves in an adult focussed market, residing in urban areas, who are mainly educated and middle class, and can afford to pay extra for what they describe as 'premium gourmet coffee'. Another emerging market is college age and post graduate individuals who live in urban areas. They believe that the urban area is their main focus because cities have more young educated professionals living there, who they consider to be better off financially, and are therefore more likely to drink premium coffee.

3.The primary function of the logo is to represent the identity of the company, however, Starbucks is an international brand, that has in recent years become incredibly fashionable, so now not only does the branding act to represent the company, it also acts as a piece of iconography and is used as a powerful marketing tool, which creates another area of revenue for the company.

4.The budget of a global company like Starbucks is likely to be quite sizeable, particularly as the recent rebrand is to celebrate their 40th anniversary. In 2010 an estimated 97.6 million was set aside for marketing purposes, so it is likely to be a portion of this money, although I couldn't comment on how big the slice of this marketing pie would be for the branding.

5.Starbucks began in 1971 in Seattle, America.

6.Starbucks created the logo using their in house design team and branding strategists Lippincott.


Parra

1.Parra is an illustrator hired on commissions, but one of the presumed clients he has is Rockwell, a streetwear brand.

2. The audience for the street wear brand and this style of illustration is young adults aged 18-25, who have an interest in skating, sub culture, and urban and street wear.

3. The illustration functions as a piece of decoration designed for print or apparel, with no real meaning behind it. Purely created for visual/aesthetic reasons.

4. The budget for a piece like this is likely to be small, as it is produced on a small scale and sold for a relatively low price.

5. The designer is based in Holland.

6. The designer, as mentioned before goes by the name Parra.

Harvest Fine Tea

1. The client is Norwegian Coffee and Tea House Crema.

2. Based on the price ($20) and the quirky, high end design of the packaging, the audience is likely to be middle/upper class professional and educated adults, aged around 25-40 (this is the only age bracket I can see paying for this). They are likely to be creative professionals who appreciate good design. Based on this, the packaging would also appeal to a younger, student audience.

3. The function of this packaging is to create something exclusive and inviting, and to also represent the brand's identity. The use of hand rendered illustrations and type means that the brand appears more upmarket and alternative. The actual format of the packaging seems like a secondary thought, as there is no real innovation here.

4. I believe the budget for a product like this, based on the pricing, to be middle range, as they are still a relatively small brand with a need to make a return on a new product, but they have also definitely made an effort with the choice of expensive looking stock and illustrative design.

5. The company is based in Norway.

6. The design is a collaboration between the company Crema and the design duo Darling Clementine.

Hustle

1.The client is Neurally.

2. The audience of this is likely to be young professional male (18-30), interested in street and sub culture. The authentic, lo-fi/high quality style suggests this is designed for a person interested in design and fashion.

3. The function of this design is to brand and promote the Neuarmy aesthetic, and to represent the brand in a way that appeals to the primary audience. The fact that these t-shirts are a limited edition, and the use of hand crafted type and individually type setting the letters also suggests that it is designed to be exclusive, and make the owner feel special and individual.

4. Despite it being a hand crafted product, and the pricing of the t shirts at $45 a piece, the budget would still be relatively minimal to ensure a profit can be made on the t shirts. Based on some quick maths, $45x25 (the number of t shirts made), I'm gonna guess between about $100-$500 as a reasonable budget.

5. The designer is based in Philadelphia, America.

6. The designer is called Ryan Katrina, although he appears anonymous on the actual website.

Olly Moss

1. Lucas Arts is the client, as this was commissioned as promotional piece by George Lucas for the re-release of Star Wars.

2. The audience for this piece is large, as Star Wars is an icon of popular culture. Primary target audiences for this specific edition are adults who remember the films from the original release, adolescents/young children who would be viewing it for the first time, lovers of sci-fi, both male and female, and fans of Olly Moss, the actual designer of the poster. The design uses key signifiers and iconography from the film, so is most likely more recognisable to adults who have seen the film before.

3. The function of this poster is to commemorate Star Wars as a pop cult hit, and to also promote it's rerelease at the cinema. The fact that they have commissioned Olly Moss to design the poster connotes that they are trying to establish and reinforce the idea that the film is a cult classic, as he is renowned for creating cool, minimal posters for cult films.

4. Although Lucas Arts is a wealthy company, it is unlikely that Olly Moss received a large budget for the project. I would probably say that it would be a small to mid range budget.

5. Olly Moss is based in the UK.

6. The designer is called Olly Moss

Kessel Haus

1. The poster has been designed for Jazzdor Strasbourg, a jazz music festival in Berlin, which is hosted by Kessel Haus, so i'm assuming KesselHaus would be the client.

2. Based on the contents of the poster, the audience for this would primarily be adults (30-60), jazz music enthusiasts, and fans of culture.

3. The function of this poster is to promote the music festival to the primary audience, representing the event in a manner that is cool and attractive.

4. As they are not a major company, and KesselHaus seem like an art and culture centre, they probably don't have a large budget, so I would assume that the budget was small to mid range.

5. Strasbourg/ Berlin.

6. The best I can find on the internet is Helmo as the possible name of the studio/designer, it would help if I spoke German.

Nya Upplagan

1. Nya Upplagan is the client.

2. Based on the experimental layouts, and strong design of the publication, I am guessing the target audience is small, and aimed more at young adults, (20+) with an interest in art, design and culture, possibly sub culture judging from the quite 'hipster' images being used. The free publication is published in Norway, so obviously the primary market is the Norwegians, although I'm sure other people would buy the magazine based on the design and translate it.

3. The function of the design is to display the content of the publication in an interesting and visually exciting way, to communicate the fact that this is a contemporary, youth based lifestyle magazine with interesting articles and images.

4. Despite the high quality of the design, the fact that it is distributed for free, and that the content can also be viewed as an online publication means that there is probably a limited budget for the project.

5. It is from Norway, but the design studio is based in Stockholm, Sweden.

6. The design studio is called BachGarde.


Massachusets

1. The designer is called Franck Pellegrino, so I assume that this is a personal project as there seems to be no real purpose for it.

2. As this was probably a personal project, the audience would be himself, although it will be appeal to young adults interested in design, typography and street wear.

3. There isn't really a function to the design as it's a personal typography design, although it has to be legible and visually interesting.

4. No budget if it's a personal piece.

5. America

6. The designer is Franck Pellegrino.

More 4 Ident

1. The client is More4, a channel owned by Channel 4, and known for its high quality programming.

2. The audience for More4 is primarily young to middle aged professionals, 20-50, middle class and educated. This is based on the intellectual and lifestyle programming they show, such as documentaries, classic comedy, and cooking programmes.

3. The function of the campaign is to rebrand More4 to coincide with a more focussed programming schedule. The vibrant colours used and the flexible, bold logo represent the contemporary, stylish programming they offer, and aims to attract a fresh audience to the channel.

4.The budget is not specified, but with the rebranding, the fact that the rebrand has included installations design and motion graphics, I imagine the budget being quite substantial, although not massive, as it is still a Channel 4 subsidiary as opposed to a main channel.

5.The design studio are based in London.

6.The design studio is ManVsMachine, specialising in Design and Motion.

Screenprinted Poster

1. As this is only a screen printed poster, I imagine that there is no client. This is more likely to be a personal project.

2. Again, as this was most likely a personal project I don't believe there was an exact target audience that this piece was designed for, but people who would appreciate a piece like this would be younger adults and students with an interest in design and analogue print processes.

3. The function of the poster is mainly based in the aesthetics, it is designed to be visually interesting and pleasing, and possibly could be designed to be sold at a print fair.

4. The budget for a screen printed piece like this would likely be minimal, as it would be a short print run, and screens, inks and paper cost very little.

5. As the designer is unknown there is obviously no location.

6. Again, designer unknown.

Task 1

• identify and explain 5 reasons why you chose to study on this programme.

1. The quality of the work and of the graduates - Looking online I was impressed by the work in the gallery, and hoped by coming on this course I would gain the skills necessary to attain the same standard.
2. The number of facilities available within and around the college - I feel like it gives us chance to experiment, and the access we have to screen print facilities was one of the main attractions.
3. Small and focused course - I felt like the amount of access time we had with tutors, and the small number of people on the course was preferable to being just another student at a larger institution. 
4. The studio space - The studio space feels like a professional environment, and has enough room to be comfortable working in for everyone.
5. Reputation of the college - I'd heard a lot of good things about the college and wanted a chance to be part of it.

• Identify and explain 5 things that you want to learn during your time on the programme.

1. Professional/ Business skills and conduct - I want to be able to graduate and know what I'm doing with all aspects of the design business so I can feel confident in promoting myself. 
2. HTML and CSS - I know that web design is a large part of the industry now and I want to be (at least) competent in this area.
3. Analogue print processes such as screen printing and letter press - This is something I really enjoy doing and would love to be great at by the time I leave.
4. Illustrator and more in depth software skills - I feel like I only know the basics, and want to be able to create more technically skilled work. 
5. Editorial design and layout - I love editorial design and would like to improve my skills. 

• Identify and explain 5 skills that you think are your strengths.

1. Idea generation - I always feel like I can come up with a good amount of quality ideas.
2. Use of type - I think I worked best last year when I worked more with type, such as in my 100 Things project.
3. Understanding of audience and tone - I feel confident that I can communicate well with a target audience through my designs.
4. Blogging of my work - I always keep on top of my blogs, and am comfortable writing about my work.
5. Good organisation - I manage the amount of work I have well, and always produce work in time for deadlines and set dates.

• Identify and explain 5 things that you want to improve.

1. Finishing a product to a high professional standard - One of my weaknesses is definitely the finish of the product, such as choice of stock and print finish, so I would like to make my work look more professional.
2. Time management - At times I feel that I've struggled to balance work and having a social life, which has been made more difficult by having a weekend job.
3. Being more experimental and innovative - 
4. Art theory writing skills - Although I got a reasonable grade last year, I didn't really write with the most skill.
5. Illustrations and use of image in my work - I wasn't incredibly confident with using illustrations last year, and want to force myself to incorporate them this year so I can try and improve on this area. 

• Identify and explain 5 ways that you will evaluate your progress.

1. Through my blog - Critically analysing my work as I go along so that improvements can be made throughout.
2. End of Module Evaluations - Looking back over my work at the end of the module I can see how much I've learnt.
3. Crits with peers - I want to use these more as I feel like the feedback I get from certain people is really useful.
4. Portfolio feedback from Professionals - Obviously getting feedback from working graphic designers will help to edit my work and make me aware of what my strengths and weaknesses are.
5. Through assessment feedback from tutors - I can look at what I need to do to progress after each assessment.

• Identify 5 questions that you want to find the answer to.

1. Which direction do I want my work to take after graduating? - I am unsure at the moment where I want to go with my work, so I hope I can know by the time I graduate.
2. How can I be more innovative with my designs? - I want to be able to show I can produce quality ideas that provide the audience with something that displays some form of innovation and visual interest. 
3. Do I want to work as a freelancer or as part of a design studio? - I want to be able to understand what part of the design industry I belong in.
4. How do I design for web? - I want to be able to design websites confidently but I find this a really challenging subject.
5. How do I manage the business aspect of design? - Obviously this is a concern because I want to be able to conduct my work in the design world professionally. 

• Identify and explain 5 things that inspire you.

1. Fashion + Lifestyle magazines/supplements - The photography and the level of creativity you can find in some magazines provide great resources and inspire me to make a better image. 
2. Tina Fey, Mindy Kaling, Amy Poehler, Kristen Wiig - I'll put them as a group so I don't use up all of the space (but I couldn't choose just one). These are some of the funniest and most successful women in the creative business, and although they aren't really anything to do with graphic design, they are my role models.
3. Journalism and comedy writing - I love anything that can make me laugh in any way possible, but these are the things I am most drawn to, and they give me a more positive outlook.
4. Screenprinting is an inspiration because I love the way it looks, and the amount of craft that goes into some pieces really pushes me to want to create something challenging.
5. Upbeat, motivational music gives inspiration when I'm designing, especially when I am procrastinating or feeling insecure about my work. 

• Identify 10 examples of design that illustrate your fields of creative interest.

Fashion Photography 

La Collectionneuse

Art Direction/ Editorial for a Magazine

(designer unknown)

Screenprinting

Book Cover Designs

Chris Silas Neal

Food Packaging Design

Branding and Identity